Laura Heller

And another….

Posted in Tech Blog by lfheller on August 28, 2008

Crunchgear is at it again, posting more misinformation and dubbing something childish and glittery, “for the ladies.”

The gear in question? Sony earbuds with sparkly colorful casings. Saying they are designed for women is yet another fabrication of the blagosphere, since the product is for the Japanese market where men have been known to drive pink cars tricked out with Hello Kitty. Oh, and the company info is in Japanese.

Crunchgear doesn’t read Japanese. Instead it sources Impress, a tech watch site, then translates it to English using Yahoo. How accurate is all this? Well, the translation has a release date of 2006……

Even worse, the whole thing was picked up and reported as gospel on Apartment Therapy, complete with the condescending “for her.”

Chauvinism? Not Really….

Posted in Tech Blog by lfheller on August 27, 2008

Here’s a bit of misinformation so egregious it makes me hope Canon gets litigious.

Crunchgear.com has somehow twisted Canon’s description of a new camera aimed at the teen and tween market. Twisted it with this charming headline, “PowerShot E1: Canon’s women-only digital camera.” For women, because the camera leaves out “unnecessary buttons.”

And because the blogosphere is often one giant game of telephone, Boing Boing’s John Brownlee mucked it up even further. Brownlee is joking, attempting to lambast Canon for its chauvinistic ways. Problem is, he’s reacting to another blog and simply lending legitimacy to Crunchgear’s misinformed premise.

It’s hard enough for product development and marketing efforts to women to be taken seriously without this foolishness.

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