Laura Heller

Chauvinism? Not Really….

Posted in Tech Blog by lfheller on August 27, 2008

Here’s a bit of misinformation so egregious it makes me hope Canon gets litigious.

Crunchgear.com has somehow twisted Canon’s description of a new camera aimed at the teen and tween market. Twisted it with this charming headline, “PowerShot E1: Canon’s women-only digital camera.” For women, because the camera leaves out “unnecessary buttons.”

And because the blogosphere is often one giant game of telephone, Boing Boing’s John Brownlee mucked it up even further. Brownlee is joking, attempting to lambast Canon for its chauvinistic ways. Problem is, he’s reacting to another blog and simply lending legitimacy to Crunchgear’s misinformed premise.

It’s hard enough for product development and marketing efforts to women to be taken seriously without this foolishness.

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